YAY MARIA - LOGO DESIGN
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/8faa2aba-e5ac-4de1-9bdb-0a91c002e673_rw_1200.png?h=5e475774b85fdb0ccc94457d5fb27606)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/9f81f745-5894-4817-9dc7-b8be5858915e_rw_1200.png?h=bcf32c58a364a71bb20fc6c41af8c938)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/8bdd99d2-a8dc-47f6-aa31-94776bc8aef0_rw_1200.png?h=cf1088d2044f2681ca178d3fefaca8f8)
THE BRIEF: DESIGN A LOGO FOR LGBTQ ARTIST YAY MARIA (formerly MARIA-M).
SPECS: MUST BE SUITABLE FOR SOCIAL MEDIA & MERCHANDISE LIKE ALBUM COVERS, CD'S, T-SHIRTS.
INSPO: HYPNOGOGIC POP, HAUTOLOGY, VAPORWAVE, WILLIAM MORRIS, APHEX TWIN, PETER SAVILLE, ALEXANDER MCQUEEN
COLOURS: "FADED LIGHT BLUE, PINK, BIT OF GREY"
RESEARCH
IMAGES FROM THE CLIENT:
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/4d15adeb-cc1c-4109-bd8a-b8066a42be42_rw_600.png?h=4562a57f00310048c60107e8cbd71bd3)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/30609e30-b4bc-4316-aeef-0db417bfde77_rw_1200.png?h=8e6673c679bf312a77b3a3635c0a0e84)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/368b0351-cf23-4063-97a4-235481d1d2ad_rw_1200.png?h=4539e3102a9c82263b042a0ba9f5c464)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/d3323a9b-b3ed-4591-accb-784b04a603a0_rw_600.png?h=2a39b97ec715ba495d4b05e4f9cc26a6)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/2f47f9b8-7127-4ed9-b234-a9e49742fc84_rw_1920.png?h=867acd1b22493e86fff967e0c43037be)
IMAGES FOR MY REFERENCE: After discussion with the client, where she showed my her social media and discussed her aesthetic and previous work I settled on these images as my inspiration.
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/d1e4f11c-a08a-4cb0-a955-5466a7fd212a_rw_1200.png?h=c1f76121a314e02678ad7aabe4a7518b)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/38835e7a-be70-438b-8b19-68567966297e_rw_600.png?h=67adf3fcf4d4fb2be953d2388cb986bd)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/b6348b74-3cca-458b-a4de-63eb9e06b42f_rw_1200.png?h=d6a123eb1fdacf6dca235dff1a1021a2)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/67aa2941-8ff3-4af0-95db-9cbc7a6cfcae_rw_1200.png?h=c7240455c51c382c790db710678653ff)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/10337389-d711-47cb-bbbc-6725a8920a64_rw_1200.png?h=fe7a67e459a7c37696270366ca1d97b1)
INITIAL IDEAS
I presented two quite different ideas to the client, however in both, Maria's hair/wig was a big inspiration as I wanted to incorporate that into the final logo. The client preferred the "cut & paste", William Morris inspired design but we both agreed that a couple of colour options were required.
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/5c82f628-3504-41c2-9d70-86d430cdf8cf_rw_1200.png?h=ab24c9d381668a82a4543370f1b0b57a)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/e516e571-7c1c-473f-80e6-b63209b67f80_rw_1200.png?h=ceb470fe1be5fe1545a0f7f24e314e1a)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/afd6a000-8797-47a9-a112-db591778f546_rw_1200.png?h=a57383b4222b1d6cac585e8b75cf758a)
FINAL DESIGNS
THIS LED ME TO THE FINAL LOGO DESIGNS, TAKING A LITTLE FROM COLUMN A, A LITTLE FROM COLUMN B, I PRODUCED THE FOLLOWING 3 LOGO OPTIONS. LATER THE CLIENT CAME BACK TO ME AND ASKED ME TO CHANGE THE NAME FROM MARIA TO YAY MARIA AND THAT'S THE LOGO NOW BEING USED TODAY.
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/b582142c-92f0-432a-b18c-da9c47b32e94_rw_600.png?h=40db38ba16b1bedb913c875e6faff109)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/43f6859b-4d80-4d08-ba9e-5495e1b2b8ad_rw_600.png?h=eb164620d528cf1d3e623be1deb654e3)
![](https://cdn.myportfolio.com/3e9b90d1-7396-4ca9-b03a-70ced9685315/eeaaa4bc-bc0a-42ab-8817-1989c91fece9_rw_600.png?h=96e48e0813cefeb2ade5f74e064cea90)